| "dtSearch brought our search technology to the next level." |
MarketScape is the developer of WebCD, which allows users to combine multimedia with the contents of their web sites onto a Net-connected CD-ROM for distribution as marketing collateral and sales tools. Industry leaders such as Microsoft and Ziff-Davis use WebCD's technologies as the cornerstone of high-visibility marketing campaigns.
WebCD has won numerous industry awards for the benefits it provides to marketing professionals in need of a cross-platform solution. Using WebCD, a MarketScape customer can leverage one of their most valuable corporate assets -- their Web site -- into direct marketing promotions and fulfillment materials. With this single source of content, the MarketScape customer can deliver an integrated message both through the Internet and through a CD marketing campaign.
| "The cost benefit to our customers and painless integration made dtSearch the obvious choice for us." |
Requests for features like relevancy ranking and field searching prompted MarketScape to hire a consultant to analyze the search market. After a thorough analysis, MarketScape decided to go with dtSearch. dtSearch offered the advanced search options that MarketScape's customers sought. And dtSearch provided its advanced search options across the wide variety of file types that MarketScape needed, including Microsoft Word, PowerPoint, HTML, and PDF.
"dtSearch brought our search technology to the next level," said Richard Leavitt, Vice President of Marketing for MarketScape. "We now can offer highly advanced capabilities that really differentiate us in our marketplace."
Just as important as search features, however, was ease-of-integration. -- From a development standpoint, dtSearch offered a strong API and accessibility through ISAPI. And dtSeach offered the ability to seamlessly work across multiple Windows platforms.
"DT Software is very responsive and truly believes in the quality of its product; that's the type of company MarketScape is happy to work with," said Leavitt. "The cost benefit to our customers and painless integration made dtSearch the obvious choice for us," added Leavitt.